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World Business-Text Only

World Business-Text Only - 05 edition

Cover of World Business-Text Only 05 (ISBN -)
Cover type: Paperback
Edition/Copyright: 05
Publisher: South-Western Publishing Co.
Published: 2005
International: No

List price: $263.00

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World Business-Text Only - 05 edition

ISBN13: -

John S. Hill

Cover type: Paperback
Edition/Copyright: 05
Publisher: South-Western Publishing Co.

Published: 2005
International: No
Summary

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Table of Contents

PART I. THE GLOBALIZATION PROCESS: BACKGROUND, CAUSES, AND EFFECTS

1. The World Business Challenge
2. Globalization and Worldwide Infrastructure Development
3. Globalization, Technology Transfers, Economic Development, and Cultural Change

PART II. WORLD BUSINESS ANALYSIS

4. Geopolitical Analyses of Regional Markets
5. Analyses of National Markets
6. Analyzing Global Industries and Competitors
7. International Strategic Planning and Market Screening

PART III. WORLD BUSINESS STRATEGY

8. Internationalization and Globalization Processes
9. Market Entry and Servicing Strategies
10. Global and Multi-Market Strategies
11. Global and Multi-Market Supply Chain Management
12. Managing Cultural Differences
13. Localization Strategies: Managing Stakeholders and Supply Chains

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