Here is the perfect reference for graphic designers who want real-life advice for keeping clients, promoting
themselves, and becoming successful! In this series of one-on-one interviews, renowned industry leaders such as
Milton Glaser, April Greiman, and Marc Gobé as well as representatives from Weymouth Design and Pentagram
reveal their personal experiences and insights for meeting and courting clients, learning the lingo, making effective
presentations, and keeping clients satisfied. In addition, readers will see how to identify what is distinct about
their services, handle proposals and contracts, get referrals from existing clients, market and promote themselves,
and much more. A crucial reference for every graphic designer!
- Offers real-life advice for developing and managing effective client relationships
- Features in-depth interviews with such industry leaders as Milton Glaser, April Greiman, and Marc Gobé
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