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BUSINESS & ECONOMICS Textbooks

Strategic Management Textbooks

ISBN10: 0131470949
ISBN13: 9780131470941
Edition/Copyright: 3RD 07

Publisher: Prentice Hall, Inc.
Cover: Hardback
Year Published: 2007
Weight: 2.2lbs.
Used Condition: Good/Excellent

Gaining and Sustaining Competitive Advantage

by Jay Barney


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Summary

Table of Contents

For graduate level courses in Strategic Management

Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.

PART I. The Logic of Strategic Analysis

Chapter 1. Introduction: What is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities

PART II. Business Strategies

Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-based View
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition

PART III. Corporate Strategies

Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Cooperative Strategies: Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies

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Strategic Management Textbooks

Gaining and Sustaining Competitive Advantage

by Jay Barney