Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

This timely companion will help designers and illustrators create andmplement sophisticated marketing and self-promotion system for long-termuccess. Written by a long-time creative professional and successful tradeournalist, the book provides an in-depth guide to the latest industry trends,echnologies, and business secrets in marketing. The book is divided intoifteen succinct chapters that provide step-by-step instructions on suchopics as: finding new (or better) clients, creating a marketing database forhis new client development, developing a qualified mailing list, making ''irst contact'' with prospective clients, portfolio presentations that getork, networking opportunities for self-promotion, advertising ideas,mproving your direct mail techniques, public relations campaign to get yourame ''known, key tools for better Internet and email marketing. Interviewsith real-life clients and case studies bring each chapter to life, including special chapter on what clients are looking for when they interviewreative, and tips on how to present the added value of one's work to them.