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Long Tail : Why the Future of Business Is Selling Less of More - ISBN10: 1401302378; ISBN13: 9781401302375

ISBN10: 1401302378
ISBN13: 9781401302375
Edition/Copyright: 06

Publisher: Hyperion Books
Cover: Hardback
Year Published: 2006
Weight: 1lbs.
Used Condition: Good/Excellent Bookmark and Share

Long Tail : Why the Future of Business Is Selling Less of More

by Chris Anderson

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In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.


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