This survey of the field of modern electronic media includes the new technologies, regulations, programming,
and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry
in a readable text that makes even the most difficult information understandable. This edition addresses the latest
trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting,
the growth of Google, and cable and internet advertising .
Part I: Foundations
Introduction
Chapter 1: History of Broadcast Media
Chapter 2: History of Cable, Home Video and the Internet
Chapter 3: Audio and Video Technology
Part II: How It Is
Chapter 4: Radio Today
Chapter 5: Television Today
Chapter 6: The Internet and New Media
Part III: How It's Done
Chapter 7: The Advertising Marketplace
Chapter 8: Radio Programming
Chapter 9: Television Programming
Part IV: How It's Controlled
Chapter 10: Rules and Regulations
Chapter 11: Self-Regulation and Ethics
Part V: What It Does
Chapter 12: Ratings and Audience Feedback
Chapter 13: Effects
Chapter 14: The International Scene
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