ISBN10: 0742553035
ISBN13: 9780742553033
Edition/Copyright: 6TH 07
This book is also known as:
ISBN10: 0742553027
ISBN13: 9780742553026
Publisher: Rowman & Littlefield Pub, Inc.
Cover: Paperback
Year Published: 2007
Weight: 1.6lbs.
Used Condition: Good/Excellent
Political Campaign Communication : Principles and Practice
by Judith S. Trent
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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favoritea thoroughly researched, insightful, and reader-friendly text.
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