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Apple Way : 12 Managemnt Lessons from the World's Most Innovative Computer Maker

Apple Way : 12 Managemnt Lessons from the World's Most Innovative Computer Maker - 06 edition

ISBN13: 978-0072262339

Cover of Apple Way : 12 Managemnt Lessons from the World
ISBN13: 978-0072262339
ISBN10: 0072262338
Cover type: Hardback
Edition/Copyright: 06
Publisher: McGraw-Hill Publishing Company
Published: 2006
International: No

List price: $24.95

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Apple Way : 12 Managemnt Lessons from the World's Most Innovative Computer Maker - 06 edition

ISBN13: 978-0072262339

Jeffrey Cruikshank

ISBN13: 978-0072262339
ISBN10: 0072262338
Cover type: Hardback
Edition/Copyright: 06
Publisher: McGraw-Hill Publishing Company

Published: 2006
International: No
Summary

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though.

Right now, Apple's shares have surged to a 4-year high, and along with the runaway success of Apple's iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There's a 'halo' effect beginning to take hold ' simple put, consumers and business people alike are so impressed with iPod's technology and success that they're taking a second look at other Apple products and in particular Macintosh computers.

If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company's steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple.

  • Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year
  • Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple's underlying guiding principles
  • Includes lessons learned the hard way by revealing the company's strengths and obstacles
  • Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others

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List price: $24.95
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