Now you can teach financial accounting from both a user's and preparer's perspective with a wealth of actual
examples, cases, and real financial statements found in Gibson's FINANCIAL REPORTING AND ANALYSIS: USING FINANCIAL
ACCOUNTING INFORMATION, Eleventh Edition. This effective text emphasizes the analysis and interpretation of the
end result of financial reporting--financial statements. The author focuses on the language and preparation of
financial statements throughout. Students analyze real financial reports as they work with actual reports, 10Ks,
proxy statements, other exhibits, and cases drawn from actual companies. Nike, used as a continuing focus company
throughout the text, provides the opportunity for students to become familiar with a single organization and better
understand the meaning of its statements within a competitive context. This edition reflects the most recent changes
in accounting standards and financial reporting and addresses emerging trends and areas of growth, such as the
field of hospitality. In addition to a wide variety of problems, questions, cases, and Web references for practice
and application, students have access to the robust Thomson ONE: Business School Edition--the same online financial
analysis tool used by Wall Street professionals every day. With the book's well-organized framework for learning
and emphasis on numerous industries, your students leave the course prepared for success, no matter what area of
business they pursue.