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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions - 08 edition

ISBN13: 978-0061353239

Cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions 08 (ISBN 978-0061353239)
ISBN13: 978-0061353239
ISBN10: 006135323X

Cover type: Hardback
Edition: 08
Copyright: 2008
Publisher: Harpercollins College Division
Published: 2008
International: No

List price: $25.95

Predictably Irrational: The Hidden Forces That Shape Our Decisions - 08 edition

ISBN13: 978-0061353239

Dan Ariely

ISBN13: 978-0061353239
ISBN10: 006135323X

Cover type: Hardback
Edition: 08
Copyright: 2008
Publisher: Harpercollins College Division
Published: 2008
International: No
Summary

In the tradition of ''Freakonomics'' and ''Blink,'' a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.