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Essentials of Marketing Research - 2nd edition

Essentials of Marketing Research (ISBN10: 0073404829; ISBN13: 9780073404820)
ISBN13: 978-0073404820
ISBN10: 0073404829

Summary: Essentials of Marketing Researchconcisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable ...show more coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques.Essentials of Marketing Researchgives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects. ...show less

Edition/Copyright: 2ND 10
Cover: Paperback
Publisher: Vitalsource Technologies, Inc.
Year Published: 2010
International: No

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