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Born to Buy : Commercialized Child and the New Consumer Culture - 04 edition

Born to Buy : Commercialized Child and the New Consumer Culture (ISBN10: 0684870568; ISBN13: 9780684870564)
ISBN13: 978-0684870564
ISBN10: 0684870568

Summary: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprece ...show moredented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."

Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. ...show less

Edition/Copyright: 04
Cover: Paperback
Publisher: Charles Scribner's & Sons
Published: 10/04/2005
International: No



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2005 Paperback Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
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Paperback... Good NOTE-THIS BOOK CONTAINS LIGHT TEXT UNDERLINING. First Scribner Trade Paperback Edition-2005. Author: Juliet B. Schor. The outer cover has light shelf wear, the spine is tight and ...show morestiff, the edges are clean. The text contains intermittent light underlining and very occasional notes but, overall, is clean and unmarked. -We welcome and respond promptly to customer inquiries about the books we offer for sale. We grade conservatively, package securely and ship immediately. Excellent customer service. Satisfaction guaranteed. ...show less
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2005 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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