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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - 09 edition

by David Kord Murray

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (ISBN10: 1592404782; ISBN13: 9781592404780)
ISBN13: 978-1592404780
ISBN10: 1592404782

Summary: In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates "borrowed brilliance" to create Microsoft, Steve Jobs "borrowed" to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive a ...show moret his theory of gravity. Borrowing Brilliance is challenges our notions of intellectual property and authorship, explores the evolution of a creative idea, and takes us step-by-step through Murray's own unique thought process, which combines analytical and non-traditional thinking techniques. Murray's six step "borrowing" process is one that anyone can master to build business innovation.

Murray combines practical lessons with stories from his own career, as well as the careers of brilliant borrowers past and present. Most people believe creativity is a gift, that it can't be taught, that it's innate in your thinking process and either you have it or you don't. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.
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Edition/Copyright: 09
Cover: Hardback
Publisher: Penguin Books, Inc.
Published: 09/03/2009
International: No



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2009 Hard cover New in very good dust jacket. Brand new. No flaws. Sewn binding. Cloth over boards. With dust jacket. 304 p. Audience: General/trade. As a former aerospace scientist, Fortune 500 exe ...show morecutive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation: Step One: Defining-Define the problem you're trying to solve. Step Two: Borrowing-Borrow ideas from places with a similar problem. Step Three: Combining-Connect and combine these borrowed ideas. Step Four: Incub ...show less
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