Summary: Designed to introduce students to the academic discipline of Communication, this brief, supplementary text describes the scope and methods of Communication Study, and sketches its history from the work of the early sophists to contemporary research efforts. The authors address the subject inclusively, arguing that Communication Study is a sound social science, a humanity, and a practical art. Discussions of methods are balanced, including quantitative and qualitative
social science, and modern and postmodern critical approaches. The book helps explain why, despite its long and venerable history of scholarly endeavor, Communication continues to struggle for recognition of its legitimate place in the academy. Throughout, the authors emphasize the field's durability over more than two millennia and the merits of multiple systematic approaches to the study of communication.
This book serves well in introductory Communication courses, and (as an overview) in methodology courses, and may also be useful for beginning graduate students as an orientation to the discipline.
Summary: Designed to introduce students to the academic discipline of Communication, this brief, supplementary text describes the scope and methods of Communication Study, and sketches its history from the work of the early sophists to contemporary research efforts. The authors address the subject inclusively, arguing that Communication Study is a sound social science, a humanity, and a practical art. Discussions of methods are balanced, including quantitative and qualitative social science, and modern and postmodern critical approaches. The book helps explain why, despite its long and venerable history of scholarly endeavor, Communication continues to struggle for recognition of its legitimate place in the academy. Throughout, the authors emphasize the field's durability over more than two millennia and the merits of multiple systematic approaches to the study of communication.
This book serves well in introductory Communication courses, and (as an overview) in methodology courses, and may also be useful for beginning graduate students as an orientation to the discipline. ...show less
Edition/Copyright:2ND 01 Cover: Paperback Publisher:McGraw-Hill Publishing Company Published: 08/03/2001 International: No
View Author Bio
Dues, Michael : University of Arizona
Brown, Mary : University of Arizona
View Table of Contents
Foreword to Instructors Note to the Students Introduction
Chapter 1 The Beginning of Communication Study
A Market for Communication Knowledge and Skill The Sophists Plato's Shadow Aristotle's Resolution Boxing Plato's Shadow Contributions of Plato and Socrates to the Study of Communication
Chapter 2 Communication Study from Aristotle's Time to the 20th Century
Rhetoric in Egypt and Rome Rhetoric in Christian Europe New Relevance for Rhetoric in England and the New World Elocution A Changing Academic World and the Birth of a New Discipline
Chapter 3 Humanistic Study of Communication in the 20th Century
Rhetorical Scholarship and the Practical Art of Speech Rhetorical Theory Evolves Hermeneutics and Postmodernism in Rhetorical Scholarship
Chapter 4 The Emerging Social Science of Communication Study
Social Science Quantitative and Qualitative Methods in Social Science Summary: The Nature of Social Science Foundations of Social Science and Communication Study in the 19th Century Early Scientific Study of Communications: 1920s to 1940s Communication Research and World War II The Growth of Communication Science after the War Integrating Speech and Communication Study Recent Trends in Communication Study
Chapter 5 Communication Study Today
The Value of Different Approaches Challenges Facing Social Science Challenges Facing Humanist Scholars Areas of Specialization in Communication Research Communication Study as Interdisciplinary Scholarship Enduring Issues Confronting our Field Communication Study and You
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