Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Brand Aid - 03 edition

Brand Aid (ISBN10: 0814406815; ISBN13: 9780814406816)
ISBN13: 978-0814406816
ISBN10: 0814406815

Summary: Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research f ...show moreindings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid is an indispensable roadmap for anyone responsible for building their organization's brand. ...show less

Edition/Copyright: 03
Cover: Hardback
Publisher: American Management Association
Published: 07/25/2003
International: No

View Author Bio



List Price: $24.95
Used $6.24
Used
Save $18.71 (75%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 20 hours and 26 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $1.99

28 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Brand Aid
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (28)  |  New (5)  |  Like New (1)  |  Very Good (7)  |  Good (13)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$6.24
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
MotorCityBooks
Brownstown, MI
Seller Rating: 4.59
Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Last Page Media-Dallas
Dallas, TX
Seller Rating: 4.71
2003 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
HippoBooks-DB
Toledo, OH
Seller Rating: 4.5
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
HippoBooks-DB
Toledo, OH
Seller Rating: 4.5
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Last Page Books-Columbus
Columbus, OH
Seller Rating: 4.78
2003 Hardcover Good
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Goodwill Industries
Miami, FL
Seller Rating: 4.52
Acceptable Used-Acceptable May have slight wear, may contain some highlighting or writing-we try to only select the highest quality used books.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Auburn, WA
Seller Rating: 4.57
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$2.29
+$3.99 s/h
Add marketplace to your cart
VeryGood
SellBackYourBook
Aurora, IL
Seller Rating: 4.47
0814406815 Item in very good condition and at a great price! Textbooks may not include supplemental items i.e. CDs, access codes etc... All day low prices, buy from us sell to us we do it all!!
Page:   1     2     3     |   Next >
Close
Close
Close