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Brand Aid

Brand Aid - 03 edition

Brand Aid - 03 edition

ISBN13: 9780814406816

ISBN10: 0814406815

Brand Aid by Brad Vanauken - ISBN 9780814406816
Cover type: Hardback
Edition: 03
Copyright: 2003
Publisher: American Management Association
Published: 2003
International: No
Brand Aid by Brad Vanauken - ISBN 9780814406816

ISBN13: 9780814406816

ISBN10: 0814406815

Cover type: Hardback
Edition: 03

List price: $24.95

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Summary

Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid is an indispensable roadmap for anyone responsible for building their organization's brand.

Author Bio

Brad VanAuken is the founder and president of BrandForward, Inc.

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