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Brand Asset Management - 00 edition

Brand Asset Management (ISBN10: 0787963941; ISBN13: 9780787963941)
ISBN13: 978-0787963941
ISBN10: 0787963941

''Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management.''
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Edition/Copyright: 00
Cover: Paperback
Publisher: Jossey-Bass, Inc.
Published: 09/28/2002
International: No

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