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Brand Gap : How to Bridge the Distance Between Business Strategy and Design - Revised Edition - (rev edition

by Marty Neumeier

Brand Gap : How to Bridge the Distance Between Business Strategy and Design - Revised Edition (ISBN10: 0321348109; ISBN13: 9780321348104)
ISBN13: 978-0321348104
ISBN10: 0321348109

Summary: When it comes to communicating a brand, consistency is key--which is precisely why you need to ensure that the brand you're trying to promote comes through clearly across every medium--from TV to print, radio, Web and beyond. With this concise primer, you can be sure it will! Veteran author and branding expert Marty Neumeier shows you how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and ...show morediscussing the foundations of a brand, Marty takes you through five critical disciplines: Differentiation, Collaboration, Innovation, Validation, and Cultivation. The book also includes a summary of key take-home lessons and--new in this edition--a comprehensive branding dictionary. Combine those with friendly, easygoing text; a wealth of real-world case studies; and the author's unique and invaluable perspective, and you have a branding bible no branding professional will want to be without! ...show less

Edition/Copyright: (REV)06
Cover: Paperback
Publisher: New Riders Publications
Published: 07/08/2005
International: No

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0321348109 ALL ORDERS SHIP WITHIN 24 HOURS. Tracking is always included. This paperback book is in Very Good condition. Buy with confidence over 10,000 happy customers. All shipping materials 100% ...show morerecyclable. REUSE-RECYCLE-REBOOK ...show less
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2006 Trade paperback 2nd REV ed. Fine. Clean and unmarked inside and out. No creasing to spine. Tight binding. Trade paperback (US). Glued binding. 194 p. Contains: Illustrations. Aiga Design Press. ...show more Audience: General/trade. ...show less
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