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Brand New Brand Thinking

Brand New Brand Thinking - 03 edition

ISBN13: 978-0749436780

Cover of Brand New Brand Thinking 03 (ISBN 978-0749436780)
ISBN13: 978-0749436780
ISBN10: 0749436786
Edition: 03
Copyright: 2003
Publisher: Kogan Page Ltd.
Published: 2003
International: No

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Brand New Brand Thinking - 03 edition

ISBN13: 978-0749436780

Merry Baskin

ISBN13: 978-0749436780
ISBN10: 0749436786
Edition: 03
Copyright: 2003
Publisher: Kogan Page Ltd.
Published: 2003
International: No
Summary

This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.

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