Summary: ''''BusinessWeek, Wall Street Journal Business and ''New York Times Business Bestseller!''A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand.''--James Carville, Author and Democratic StrategistIn a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building r ...show moreequires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; ''Brand Warfare provides the strategic ammunition needed to win.''D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner.''--''Chicago Sun-Times''With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd.''--''Harvard Business Review''Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes.''--''Publishers Weekly ...show lessEdition/Copyright: 01
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