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Brand You Marketing: Real People, Real.. - 3rd edition

Brand You Marketing: Real People, Real.. (ISBN10: 0136053939; ISBN13: 9780136053934)
ISBN13: 978-0136053934
ISBN10: 0136053939

Summary: Products aren t alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own brandin ...show moreg strategies. This separate Brand You supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN. ...show less

Edition/Copyright: 3RD 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 11/20/2008
International: No



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