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Brand You Marketing: Real People, Real..

Brand You Marketing: Real People, Real.. - 3rd edition

ISBN13: 978-0136053934

Cover of Brand You Marketing: Real People, Real.. 3RD 09 (ISBN 978-0136053934)
ISBN13: 978-0136053934
ISBN10: 0136053939
Edition: 3RD 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

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Brand You Marketing: Real People, Real.. - 3RD 09 edition

ISBN13: 978-0136053934

Michael R. Solomon

ISBN13: 978-0136053934
ISBN10: 0136053939
Edition: 3RD 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No
Summary

Products aren t alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies. This separate Brand You supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN.

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