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Branded : Buying and Selling of Teenagers

Branded : Buying and Selling of Teenagers - 03 edition

ISBN13: 978-0738208626

Cover of Branded : Buying and Selling of Teenagers 03 (ISBN 978-0738208626)
ISBN13: 978-0738208626
ISBN10: 0738208620
Cover type: Paperback
Edition: 03
Copyright: 2003
Publisher: Perseus Press
Published: 2003
International: No

List price: $15.95

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Branded : Buying and Selling of Teenagers - 03 edition

ISBN13: 978-0738208626

Alissa Quart

ISBN13: 978-0738208626
ISBN10: 0738208620
Cover type: Paperback
Edition: 03
Copyright: 2003
Publisher: Perseus Press
Published: 2003
International: No
Summary

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

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