Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Branded Nation : The Marketing of Megachurch, College Inc., and Museumworld - 04 edition

Branded Nation : The Marketing of Megachurch, College Inc., and Museumworld (ISBN10: 0743243471; ISBN13: 9780743243476)
ISBN13: 978-0743243476
ISBN10: 0743243471

This edition has also been released as:
ISBN13: 978-0743243469
ISBN10: 0743243463

Summary: Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.

Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and
its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.

Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.
...show more
Summary: Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.

Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.

Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain. ...show less

Edition/Copyright: 04
Cover: Paperback
Publisher: Simon & Schuster, Inc.
Published: 08/23/2005
International: No



List Price: $20.99
Used $5.25
Used
Save $15.74 (75%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 17 hours and 57 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $1.99

49 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Branded Nation : The Marketing of Megachurch, College Inc., and Museumworld
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (49)  |  New (9)  |  Like New (2)  |  Very Good (9)  |  Good (22)  |  Acceptable (7)

Price
 
Condition
Seller
Comments
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Big Hearted Books
Sharon, MA
Seller Rating: 4.49
Fair
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreenEarthBooks
Portland, OR
Seller Rating: 4.57
Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Books Squared
Dallas, TX
Seller Rating: 4.59
Book selection as BIG as Texas.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Silver Arch Books
St Louis, MO
Seller Rating: 4.59
Ex-Library Book - will contain Library Markings. Selection as wide as the Mississippi.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$12.65
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Westminster, MD
Seller Rating: 4.18
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$18.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books UK
Dunfermline,
Seller Rating: 4.03
Acceptable Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is shi ...show morepping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1  
Close
Close
Close