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Branding Unbound

Branding Unbound - 05 edition

ISBN13: 978-0814428900

Cover of Branding Unbound 05 (ISBN 978-0814428900)
ISBN13: 978-0814428900
ISBN10: 0814428908
Edition: 05
Copyright: 2005
Publisher: Vitalsource Technologies, Inc.
Published: 2005
International: No

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Branding Unbound - 05 edition

ISBN13: 978-0814428900

Mathieson

ISBN13: 978-0814428900
ISBN10: 0814428908
Edition: 05
Copyright: 2005
Publisher: Vitalsource Technologies, Inc.
Published: 2005
International: No
Summary

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution.

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