EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age - 05 edition

ISBN13: 978-0814416082

Cover of Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age 05 (ISBN 978-0814416082)
ISBN13: 978-0814416082
ISBN10: 081441608X
Cover type: Print On Demand
Edition/Copyright: 05
Publisher: American Management Association
Published: 2005
International: No

List price: $24.95

new
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: New
Sold Out
etextbook
$21.21
Save $3.74 (15%)


More Shipping Options

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age - 05 edition

ISBN13: 978-0814416082

Mathieson

ISBN13: 978-0814416082
ISBN10: 081441608X
Cover type: Print On Demand
Edition/Copyright: 05
Publisher: American Management Association

Published: 2005
International: No
Summary

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution.

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource Bookshelf
Copying: Allowed, 2 selections may be copied every day
Printing: Allowed, 2 prints for unlimited days
Expires: Yes, may be used for 365 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatable with this book. Note: Reader software still needs to be installed.

More Shipping Options