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Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age - 05 edition

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age - 05 edition

ISBN13: 9780814416082

ISBN10: 081441608X

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Mathieson - ISBN 9780814416082
Cover type: Print On Demand
Edition: 05
Copyright: 2005
Publisher: American Management Association
Published: 2005
International: No
Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Mathieson - ISBN 9780814416082

ISBN13: 9780814416082

ISBN10: 081441608X

Cover type: Print On Demand
Edition: 05

List price: $24.95

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Summary

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution.