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Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age - 05 edition

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age (ISBN10: 081441608X; ISBN13: 9780814416082)
ISBN13: 978-0814416082
ISBN10: 081441608X

This edition has also been released as:
ISBN13: 978-0814472873
ISBN10: 0814472877

Summary: Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars g ...show morelobally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution. ...show less

Edition/Copyright: 05
Cover: Print On Demand
Publisher: American Management Association
Year Published: 2005
International: No

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