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Brands

Brands - 06 edition

ISBN13: 978-0415279987

Cover of Brands 06 (ISBN 978-0415279987)
ISBN13: 978-0415279987
ISBN10: 0415279984
Cover type: Paperback
Edition/Copyright: 06
Publisher: Routledge N. Y.
Published: 2006
International: No

List price: $39.95

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Brands - 06 edition

ISBN13: 978-0415279987

Marcel Danesi

ISBN13: 978-0415279987
ISBN10: 0415279984
Cover type: Paperback
Edition/Copyright: 06
Publisher: Routledge N. Y.

Published: 2006
International: No
Summary

Marcel Danesi's outstanding introduction traces the origins and development of brands and brand identity, posing the question, ''Why does giving names to common products transform them into meaningful objects?''From Coca Cola to Coco Chanel, Gucci to Guiness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the 'psychology of signs' in cultural settings. Brands explores: from product to brand: advertising and brands, the naming of products, brands as mental contructs and signification systems brand textuality: textuality, language and visual devices and metatextuality. the branding of culture brand globalization.

List price: $39.95
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