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Brands - 06 edition

Brands (ISBN10: 0415279984; ISBN13: 9780415279987)
ISBN13: 978-0415279987
ISBN10: 0415279984

Summary: Marcel Danesi's outstanding introduction traces the origins and development of brands and brand identity, posing the question, ''Why does giving names to common products transform them into meaningful objects?''From Coca Cola to Coco Chanel, Gucci to Guiness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the 'psychology of signs' in cultural settings. Brands explores: from product to brand: advertising and brands, the naming
of products, brands as mental contructs and signification systems brand textuality: textuality, language and visual devices and metatextuality. the branding of culture brand globalization.
...show more
Summary: Marcel Danesi's outstanding introduction traces the origins and development of brands and brand identity, posing the question, ''Why does giving names to common products transform them into meaningful objects?''From Coca Cola to Coco Chanel, Gucci to Guiness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the 'psychology of signs' in cultural settings. Brands explores: from product to brand: advertising and brands, the naming of products, brands as mental contructs and signification systems brand textuality: textuality, language and visual devices and metatextuality. the branding of culture brand globalization. ...show less

Edition/Copyright: 06
Cover: Paperback
Publisher: Routledge N. Y.
Year Published: 2006
International: No



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