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Break From Pack : How to Compete in a Copycat Economy

Break From Pack : How to Compete in a Copycat Economy - 07 edition

ISBN13: 978-0131888630

Cover of Break From Pack : How to Compete in a Copycat Economy 07 (ISBN 978-0131888630)
ISBN13: 978-0131888630
ISBN10: 0131888633
Cover type: Hardback
Edition/Copyright: 07
Publisher: Financial Times Prentice Hall
Published: 2007
International: No

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Break From Pack : How to Compete in a Copycat Economy - 07 edition

ISBN13: 978-0131888630

Oren Harari

ISBN13: 978-0131888630
ISBN10: 0131888633
Cover type: Hardback
Edition/Copyright: 07
Publisher: Financial Times Prentice Hall

Published: 2007
International: No
Summary

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.

Table of Contents

Prologue

Part I Resisting the Pull of the Pack

Chapter 1. Welcome to Commodity Hell: The Perils of the Copycat Economy
Chapter 2. How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack
Chapter 3. The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention
Chapter 4. Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy

Part II How to Break from the Pack

Chapter 5. Dominate or Leave
Chapter 6. Put the Pieces Together for a Higher Cause
Chapter 7. Build a Defiant Pipeline
Chapter 8. Take Your Customer to an Impossible Place
Chapter 9. Take Innovation Underground
Chapter 10. Consolidate for Cool

Part III How You Can Lead the Pack

Chapter 11. You, the Leader of the Pack: A 12-Step Recovery Program

Epilogue
Index

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