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Brides, Inc - 06 edition

Brides, Inc (ISBN10: 0812220455; ISBN13: 9780812220452)
ISBN13: 978-0812220452
ISBN10: 0812220455

This edition has also been released as:
ISBN13: 978-0812239454
ISBN10: 0812239458

Summary: "Weddings today are a $70 billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involved - from jewelers to caterers - to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted." "Howard reveals how ...show more many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. Tracing the rise of the wedding industry from the 1920s through the 1950s, the author explains that retailers, bridal consultants, etiquette writers, caterers, and many others invented traditions - from the diamond engagement ring and double-ring ceremony to the gift registry to the package-deal catered affair. These businesses and entrepreneurs, many of them women, transformed wedding culture and set the stage for today's multibillion-dollar industry." Entertaining and informative, Brides, Inc. reveals the origins and development of this most exemplary American enterprise and brings the story up to the present with a discussion of such new phenomena as David's Bridal and the gay wedding industry. ...show less

Edition/Copyright: 06
Cover: Paperback
Publisher: University of Pennsylvania Press
Published: 11/28/2008
International: No



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PAPERBACK Fine 0812220455 May have publisher overstock mark. SERVING OUR CUSTOMERS WITH BEST PRICES. FROM A COMPANY YOU TRUST, HUGE SELECTION. RELIABLE CUSTOMER SERVICE! ! HASSLE FREE RETURN POLICY ...show more, SATISFACTION GURANTEED**** ...show less
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