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Bridging Differences : Effective Intergroup Communication

Bridging Differences : Effective Intergroup Communication - 3rd edition

ISBN13: 978-0761915119

Cover of Bridging Differences : Effective Intergroup Communication 3RD 98 (ISBN 978-0761915119)
ISBN13: 978-0761915119
ISBN10: 0761915117
Cover type:
Edition/Copyright: 3RD 98
Publisher: Sage Publications, Inc.
Published: 1998
International: No

List price: $43.95

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Bridging Differences : Effective Intergroup Communication - 3RD 98 edition

ISBN13: 978-0761915119

William B. Gudykunst

ISBN13: 978-0761915119
ISBN10: 0761915117
Cover type:
Edition/Copyright: 3RD 98
Publisher: Sage Publications, Inc.

Published: 1998
International: No
Summary

The first and second editions of Bridging Differences have long been favorites with students and their instructors, and the newly revised and classroom-tested third edition is sure to garner even more praise. Restructured as a skills-oriented, comprehensive textbook on intergroup communication, author William B. Gudykunst draws from current research and theory and shows students how to apply this material toward the goal of more effective intergroup communication. New to the third edition is a substantially expanded section on understanding group differences and more material on nonverbal communication. Three new chapters on managing conflict, developing relationships, and building community have also been added. Throughout the book, Gudykunst provides popular self-assessment questionnaires, and he suggests practical applications at the end of each chapter to aid studentsÆ understanding of intercultural communication.

A definitive volume in the field, once again Bridging Differences, Third Edition offers an ideal resource for scholars and students in the fields of intercultural communication, communication, and management.

Author Bio

Gudykunst, William B : California State University-Fullerton

Table of Contents

1. Communicating with Strangers
2. Understanding Cultural Differences
3. Understanding Group Differences
4. Having Expectations for Strangers
5. Attributing Meaning to StrangersÆ Behaviors
6. Exchanging Messages with Strangers
7. Being Perceived as Competent Communicators
8. Managing Intergroup Conflict
9. Developing Relationships with Strangers
10. Building Community with Strangers

References
Index
About the Author

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