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Broadcast/ Broadband Copywriting

Broadcast/ Broadband Copywriting - 8th edition

ISBN13: 978-0205674527

Cover of Broadcast/ Broadband Copywriting 8TH 10 (ISBN 978-0205674527)
ISBN13: 978-0205674527
ISBN10: 0205674526
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Edition/Copyright: 8TH 10
Publisher: Allyn & Bacon, Inc.
Published: 2010
International: No
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Broadcast/ Broadband Copywriting - 8TH 10 edition

ISBN13: 978-0205674527

Peter B. Orlik

ISBN13: 978-0205674527
ISBN10: 0205674526
Cover type:
Edition/Copyright: 8TH 10
Publisher: Allyn & Bacon, Inc.

Published: 2010
International: No
Summary

Broadcast/Broadband Copywritingincludes more than 250 message examples, many of which are new to this edition, providing readers with exposure to both classic and cutting edge creativity. The copywriterrsquo;s world and tools, audio copywriting, video and broadband copywriting, special venue writing, and campaign construction.Anyone interested in improving their writing skills for the electronic media and learning effective techniques for advertising their business or nonprofit organization.

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