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Broadcast/ Broadband Copywriting - 8th edition

Broadcast/ Broadband Copywriting (ISBN10: 0205674526; ISBN13: 9780205674527)
ISBN13: 978-0205674527
ISBN10: 0205674526

Summary: Broadcast/Broadband Copywritingincludes more than 250 message examples, many of which are new to this edition, providing readers with exposure to both classic and cutting edge creativity. The copywriterrsquo;s world and tools, audio copywriting, video and broadband copywriting, special venue writing, and campaign construction.Anyone interested in improving their writing skills for the electronic media and learning effective techniques for advertising their business or nonprofit organ ...show moreization. ...show less

Edition/Copyright: 8TH 10
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Published: 07/29/2009
International: No

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2009 Paperback Good Used items will have varying degrees of wear, highlighting, etc. and may not include extra supplements such as web access codes. Some stock includes Comp copies, which are boug ...show moreht and sold at same prices. In Stock. Ships within 1 business day from Ohio, United States. Expedited shipping available. We only ship within the contiental US. All book sales guaranteed. Our business has been selling quality books for over 100 years. ...show less
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