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Broadcasting in America : A Survey of Electronic Media

Broadcasting in America : A Survey of Electronic Media - 9th edition

ISBN13: 978-0205555345

Cover of Broadcasting in America : A Survey of Electronic Media 9TH 01 (ISBN 978-0205555345)
ISBN13: 978-0205555345
ISBN10: 0205555349
Cover type: Paperback
Edition/Copyright: 9TH 01
Publisher: Houghton Mifflin Harcourt
Published: 2001
International: No

List price: $142.25

Broadcasting in America : A Survey of Electronic Media - 9TH 01 edition

ISBN13: 978-0205555345

Sydney W. Head, Thomas Spann and Michael McGregor

ISBN13: 978-0205555345
ISBN10: 0205555349
Cover type: Paperback
Edition/Copyright: 9TH 01
Publisher: Houghton Mifflin Harcourt

Published: 2001
International: No
Summary

The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media plays in such academic areas as economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.

  • New! Coverage of cable and new media has been thoroughly revised to include the latest developments, including challenges created by an expanding number of delivery technologies such as LMDS and DARS, the control of production and distribution by huge media conglomerates, the dominance of cable and DBS programming, and the influence of the Internet on programming.
  • Updated Feature Boxes include a stronger focus on women, minorities, and experimental technologies, while offering concise informative diagrams, vignettes, and personality profiles to enhance the text discussion, and provide varied practical perspectives on the industry.
  • An electronic newsletter, maintained by the authors and editors and posted at college.hmco.com, will continue to provides students and instructors with the most current developments in the field.

Table of Contents

1. Introducing Electronic Media.

1.1. The Information Superhighway.
1.2. The Players.
1.3. Some Essential Terms.
1.4. Back to Basics.

2. From Radio to Television.

2.1. Cultural Precedents.
2.2. Technological Precedents.
2.3. Wireless Communication.
2.4. Emergence of Broadcasting.
2.5. Broadcasting Becomes an Industry.
2.6. Government Regulation.
2.7. Depression Years, 1929 - 1937.
2.8. Early Radio Programs.
2.9. Radio in World War II, 1939 - 1945.
2.10. Re-1948 TV Development.
2.11. Growing Pains: Channels, Color, Networks.
2.12. Golden Age of Television, 1948 - 1957.
2.13. Radio's Response.

3. Cable and Newer Media.

3.1. Emergence of Cable.
3.2. Cable Becomes a Major Player.
3.3. Niche Services.
3.4. Electronics Revolution.
3.5. Consumer Media.
3.6. Broadcasting: Changing Course.
3.7. Sorting It Out.

4. How Electronic Media Work.

4.1. Electromagnetism.
4.2. Radio and Audio Waves.
4.3. Information, Formats, and Modulation.
4.4. Wave Propagation.
4.5. Mutual Interference.
4.6. AM Stations.
4.7. FM Stations.
4.8. Electronic Pictures.
4.9. TV Channels.
4.10. Analog TV Transmission.
4.11. TV Reception.
4.12. Solid-State Receivers.
4.13. Cable Systems.

5. Relays, Recording, and the Digital Revoolution.

5.1. Terrestrial Relays.
5.2. Satellite Relays.
5.3. Analog Sound Recording.
5.4. Analog Video Recording.
5.5. Digital Signal Processing.
5.6. Digital Recording.
5.7. Digital TV Transmission.
5.8. Digital Radio.
5.9. Networking and Switching.
5.10. The Internet.

6. Commercial Operations.

6.1. The Basics.
6.2. Broadcast Stations.
6.3. Broadcast TV Networks.
6.4. Cable.
6.5. Cable Program Services.
6.6. Advertising Basics.
6.7. Advertising Rates.
6.8. Sale of Advertising.
6.9. Advertising Standards.
6.10. Subscription-Fee Revenue.
6.11. Personnel.
6.12. Investment, Profit, and Loss.
6.13. Critique: Bottom-Line Mentality.

7. Noncommercial Services.

7.1. From Educational Radio to Public Broadcasting.
7.2. National Organizations.
7.3. Public Stations.
7.4. Economics.
7.5. TV Program Sources.
7.6. Noncommercial TV Programs.
7.7. Noncommercial Radio Programs.
7.8. Changing Roles.

8. Programs and Programming Basics.

8.1. Program Costs.
8.2. Syndication.
8.3. Program Types.
8.4. Entertainment Program Sources.
8.5. News Sources.
8.6. Sports Program Sources.
8.7. Network Schedule Strategies.
8.8. Local Schedule Strategies.
8.9. Program Promotion.

9. Programs: Network, Syndicated, Local.

9.1. Prime-Time Network TV Entertainment.
9.2. Non-Prime-Time Network TV Entertainment.
9.3. Network TV Sports.
9.4. Children's Programs.
9.5. Network TV News and Public-Affairs Programs.
9.6. TV Syndicated Programs.
9.7. Radio Network and Syndicated Programs.
9.8. Locally Produced TV Programs.
9.9. Local Radio Programs.
9.10. Internet Programming.
9.11. Program Critique.

10. Ratings.

10.1. Ratings Business.
10.2. Collecting Data.
10.3. Sampling.
10.4. Determining Ratings and Shares.
10.5. Use and Abuse of Ratings.
10.6. Broadcast Audiences.
10.7. Cable Audiences.
10.8. VCR Audiences.
10.9. Measuring Internet Use.
10.10. Other Applied Research.

11. Effects.

11.1. Developing Effects Research.
11.2. News.
11.3. World Events.
11.4. Politics.
11.5. Government.
11.6. Entertainment.
11.7. Violence.
11.8. Advertising.

12. Regulation and Licensing.

12.1. Federal Jurisdiction.
12.2. Communication Act.
12.3. FCC Basics.
12.4. Broadcast Licensing.
12.5. Operations.
12.6. Renewal.
12.7. Enforcement.
12.8. Cable.
12.9. Other Electronic Media.
12.10. Deregulation.
12.11. Other Regulation.

13. Constitutional Issues.

13.1. First Amendment.
13.2. Broadcasting's Limited Rights.
13.3. First Amendment Status of Other Electronic Media.
13.4. Things You Can't Say.
13.5. Obscenity and Indecency.
13.6. Ownership.
13.7. Political Access.
13.8. Public Access.
13.9. Serving Children.
13.10. Copyright.
13.11. Changing Perspectives.

14. Global View.

14.1. Controlling Philosophies.
14.2. Pluralistic Trend.
14.3. Deregulation.
14.4. Access.
14.5. Economics and Geography.
14.6. Programs.
14.7. Transborder Broadcasting.
14.8. International Satellites.
14.9. Cable and Newer Media.

Bibliography.
Index