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Broadcasting in America : A Survey of Electronic Media - 9th edition

Broadcasting in America : A Survey of Electronic Media (ISBN10: 0205555349; ISBN13: 9780205555345)
ISBN13: 978-0205555345
ISBN10: 0205555349

This edition has also been released as:
ISBN13: 978-0618054190
ISBN10: 0618054197

Summary: The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media plays in such academic areas as economic
s, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.
  • New! Coverage of cable and new media has been thoroughly revised to include the latest developments, including challenges created by an expanding number of delivery technologies such as LMDS and DARS, the control of production and distribution by huge media conglomerates, the dominance of cable and DBS programming, and the influence of the Internet on programming.
  • Updated Feature Boxes include a stronger focus on women, minorities, and experimental technologies, while offering concise informative diagrams, vignettes, and personality profiles to enhance the text discussion, and provide varied practical perspectives on the industry.
  • An electronic newsletter, maintained by the authors and editors and posted at college.hmco.com, will continue to provides students and instructors with the most current developments in the field.
...show more
Summary: The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media plays in such academic areas as economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.
  • New! Coverage of cable and new media has been thoroughly revised to include the latest developments, including challenges created by an expanding number of delivery technologies such as LMDS and DARS, the control of production and distribution by huge media conglomerates, the dominance of cable and DBS programming, and the influence of the Internet on programming.
  • Updated Feature Boxes include a stronger focus on women, minorities, and experimental technologies, while offering concise informative diagrams, vignettes, and personality profiles to enhance the text discussion, and provide varied practical perspectives on the industry.
  • An electronic newsletter, maintained by the authors and editors and posted at college.hmco.com, will continue to provides students and instructors with the most current developments in the field.
...show less

Edition/Copyright: 9TH 01
Cover: Paperback
Publisher: Houghton Mifflin Harcourt
Year Published: 2001
International: No

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