Summary: The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media plays in such academic areas as economic ...show mores, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.
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