Broadcasting In America : A Survey Of Electronic Media - 9th edition

1. Introducing Electronic Media.

1.1. The Information Superhighway.
1.2. The Players.
1.3. Some Essential Terms.
1.4. Back to Basics.

2. From Radio to Television.

2.1. Cultural Precedents.
2.2. Technological Precedents.
2.3. Wireless Communication.
2.4. Emergence of Broadcasting.
2.5. Broadcasting Becomes an Industry.
2.6. Government Regulation.
2.7. Depression Years, 1929 - 1937.
2.8. Early Radio Programs.
2.9. Radio in World War II, 1939 - 1945.
2.10. Re-1948 TV Development.
2.11. Growing Pains: Channels, Color, Networks.
2.12. Golden Age of Television, 1948 - 1957.
2.13. Radio's Response.

3. Cable and Newer Media.

3.1. Emergence of Cable.
3.2. Cable Becomes a Major Player.
3.3. Niche Services.
3.4. Electronics Revolution.
3.5. Consumer Media.
3.6. Broadcasting: Changing Course.
3.7. Sorting It Out.

4. How Electronic Media Work.

4.1. Electromagnetism.
4.2. Radio and Audio Waves.
4.3. Information, Formats, and Modulation.
4.4. Wave Propagation.
4.5. Mutual Interference.
4.6. AM Stations.
4.7. FM Stations.
4.8. Electronic Pictures.
4.9. TV Channels.
4.10. Analog TV Transmission.
4.11. TV Reception.
4.12. Solid-State Receivers.
4.13. Cable Systems.

5. Relays, Recording, and the Digital Revoolution.

5.1. Terrestrial Relays.
5.2. Satellite Relays.
5.3. Analog Sound Recording.
5.4. Analog Video Recording.
5.5. Digital Signal Processing.
5.6. Digital Recording.
5.7. Digital TV Transmission.
5.8. Digital Radio.
5.9. Networking and Switching.
5.10. The Internet.

6. Commercial Operations.

6.1. The Basics.
6.2. Broadcast Stations.
6.3. Broadcast TV Networks.
6.4. Cable.
6.5. Cable Program Services.
6.6. Advertising Basics.
6.7. Advertising Rates.
6.8. Sale of Advertising.
6.9. Advertising Standards.
6.10. Subscription-Fee Revenue.
6.11. Personnel.
6.12. Investment, Profit, and Loss.
6.13. Critique: Bottom-Line Mentality.

7. Noncommercial Services.

7.1. From Educational Radio to Public Broadcasting.
7.2. National Organizations.
7.3. Public Stations.
7.4. Economics.
7.5. TV Program Sources.
7.6. Noncommercial TV Programs.
7.7. Noncommercial Radio Programs.
7.8. Changing Roles.

8. Programs and Programming Basics.

8.1. Program Costs.
8.2. Syndication.
8.3. Program Types.
8.4. Entertainment Program Sources.
8.5. News Sources.
8.6. Sports Program Sources.
8.7. Network Schedule Strategies.
8.8. Local Schedule Strategies.
8.9. Program Promotion.

9. Programs: Network, Syndicated, Local.

9.1. Prime-Time Network TV Entertainment.
9.2. Non-Prime-Time Network TV Entertainment.
9.3. Network TV Sports.
9.4. Children's Programs.
9.5. Network TV News and Public-Affairs Programs.
9.6. TV Syndicated Programs.
9.7. Radio Network and Syndicated Programs.
9.8. Locally Produced TV Programs.
9.9. Local Radio Programs.
9.10. Internet Programming.
9.11. Program Critique.

10. Ratings.

10.1. Ratings Business.
10.2. Collecting Data.
10.3. Sampling.
10.4. Determining Ratings and Shares.
10.5. Use and Abuse of Ratings.
10.6. Broadcast Audiences.
10.7. Cable Audiences.
10.8. VCR Audiences.
10.9. Measuring Internet Use.
10.10. Other Applied Research.

11. Effects.

11.1. Developing Effects Research.
11.2. News.
11.3. World Events.
11.4. Politics.
11.5. Government.
11.6. Entertainment.
11.7. Violence.
11.8. Advertising.

12. Regulation and Licensing.

12.1. Federal Jurisdiction.
12.2. Communication Act.
12.3. FCC Basics.
12.4. Broadcast Licensing.
12.5. Operations.
12.6. Renewal.
12.7. Enforcement.
12.8. Cable.
12.9. Other Electronic Media.
12.10. Deregulation.
12.11. Other Regulation.

13. Constitutional Issues.

13.1. First Amendment.
13.2. Broadcasting's Limited Rights.
13.3. First Amendment Status of Other Electronic Media.
13.4. Things You Can't Say.
13.5. Obscenity and Indecency.
13.6. Ownership.
13.7. Political Access.
13.8. Public Access.
13.9. Serving Children.
13.10. Copyright.
13.11. Changing Perspectives.

14. Global View.

14.1. Controlling Philosophies.
14.2. Pluralistic Trend.
14.3. Deregulation.
14.4. Access.
14.5. Economics and Geography.
14.6. Programs.
14.7. Transborder Broadcasting.
14.8. International Satellites.
14.9. Cable and Newer Media.

Bibliography.
Index