Edition/Copyright:04 Cover: Publisher:Prentice Hall, Inc. Year Published: 2004 International: No
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1. The Business Plan: Introduction, Sample Case and General Outline. 2. Case Study: The Witches Brew: A New Business Venture; The Approval Process: Will You Be Allowed To Do What You Want To Do? 3. Case Study: The Witches Brew, A New Business Venture: Market Analysis and Strategy Implementation: Will There Be Enough Demand To Generate the Desired Level of Sales and Profits? 4. Case Study: The College Corner Store: Do the Financial Projections Support the Proposed Venture? 5. Case Study: Pacific Coast Forest Products; A Company in Need of Organization and Structure. 6. Case Study: Spectacular Video and Entertainment Center; Location, Layout, and Operations Management. 7. Case Study: The Metropolitan Real Estate Cooperative; Independent Brokers in Need of Administrative Support. 8. The Professional Presentation.
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