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Building Reputational Capital : Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital : Strategies for Integrity and Fair Play that Improve the Bottom Line - 04 edition

ISBN13: 978-0195161380

Cover of Building Reputational Capital : Strategies for Integrity and Fair Play that Improve the Bottom Line 04 (ISBN 978-0195161380)
ISBN13: 978-0195161380
ISBN10: 0195161386
Cover type: Hardback
Edition/Copyright: 04
Publisher: Oxford University Press
Published: 2004
International: No

List price: $50.00

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Building Reputational Capital : Strategies for Integrity and Fair Play that Improve the Bottom Line - 04 edition

ISBN13: 978-0195161380

Kevin T. Jackson

ISBN13: 978-0195161380
ISBN10: 0195161386
Cover type: Hardback
Edition/Copyright: 04
Publisher: Oxford University Press

Published: 2004
International: No
Summary

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation.

He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.

Table of Contents

I What Is Reputational Capital?

1. Switching to a New Paradigm
2. Getting a Handle on Reputational Capital
3. A Fresh Economic Concept with Strategic Significance
4. How to Gauge Reputational Capital
5. Integrity and Fair Play: Wellsprings of Reputation
6. Tallying Up Reputational Effects
7. Becoming a Zeta Firm: A Company of Character

II How to Build and Sustain Reputational Capital

8. Generating Reputational Capital
9. Forging Reputation from Inside
10. Outside-In Strategies
11. Harnessing Your Firm's Reputational Strengths
12. Strategies for Building Reputations across Cultures
13. Reputation Rescue

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