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Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs - 10 edition

ISBN13: 978-1586489564

Cover of Building Social Business: The New Kind of Capitalism that Serves Humanity
ISBN13: 978-1586489564
ISBN10: 1586489569 Edition: 10
Copyright: 2010
Publisher: Public Affairs, LLC
Published: 2010
International: No

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Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs - 10 edition

ISBN13: 978-1586489564

Muhammad Yunus

ISBN13: 978-1586489564
ISBN10: 1586489569 Edition: 10
Copyright: 2010
Publisher: Public Affairs, LLC
Published: 2010
International: No
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Summary

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls ''social business.'' The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. InBuilding Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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