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Summary: Good is recognized as a market leading text that offers a practical, "how to" approach to guiding students and potential small business entrepreneurs through the conceptual stages involved in setting up a business of their own. It is all about builiding the essential business plan, with many templates, forms, checklists, sample plans and real-life Canadian examples making it the most hands-on text available.
Good offers a strong supplement package, incl ...show moreuding an Instructor's Resource CD with an IM and PPT slides, Canadian videos offering additional practical examples/cases, and a robust OLC that will be expanded to include self-assessment exercises currently within the text in an interactive format. ...show less
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