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Burn Rate : How I Survived the Gold Rush Years on the Internet

Burn Rate : How I Survived the Gold Rush Years on the Internet - 98 edition

ISBN13: 978-0684856216

Cover of Burn Rate : How I Survived the Gold Rush Years on the Internet 98 (ISBN 978-0684856216)
ISBN13: 978-0684856216
ISBN10: 0684856212
Edition: 98
Copyright: 1998
Publisher: Touchstone Books
Published: 1998
International: No

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Burn Rate : How I Survived the Gold Rush Years on the Internet - 98 edition

ISBN13: 978-0684856216

Michael Wolff

ISBN13: 978-0684856216
ISBN10: 0684856212
Edition: 98
Copyright: 1998
Publisher: Touchstone Books
Published: 1998
International: No
Summary

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.

As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

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