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Business Communication - Text Only - 15th edition

Business Communication - Text Only (ISBN10: 0324375506; ISBN13: 9780324375503)
ISBN13: 978-0324375503
ISBN10: 0324375506

This edition has also been released as:
ISBN13: 978-0324542783
ISBN10: 032454278X

Summary: For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.

This new edition is
a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.
...show more
Summary: For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.

This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.
...show less

Edition/Copyright: 15TH 08
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 03/01/2007
International: No

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