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Business Communication - Text Only - 15th edition

Business Communication - Text Only (ISBN10: 032454278X; ISBN13: 9780324542783)
ISBN13: 978-0324542783
ISBN10: 032454278X

This edition has also been released as:
ISBN13: 978-0324375503
ISBN10: 0324375506

Summary: For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.

This new edition is morea dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies. less

Edition/Copyright: 15TH 08
Publisher: South-Western Publishing Co.
Year Published: 2008
International: No

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