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Business Communication

Business Communication - 07 edition

ISBN13: 978-0471790778

Cover of Business Communication 07 (ISBN 978-0471790778)
ISBN13: 978-0471790778
ISBN10: 047179077X
Cover type: Paperback
Edition/Copyright: 07
Publisher: John Wiley & Sons, Inc.
Published: 2007
International: No

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Business Communication - 07 edition

ISBN13: 978-0471790778

Marty Brounstein, Arthur H. Bell and Dayle M. Smith

ISBN13: 978-0471790778
ISBN10: 047179077X
Cover type: Paperback
Edition/Copyright: 07
Publisher: John Wiley & Sons, Inc.

Published: 2007
International: No
Summary

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or you might be setting out on a new career path. Wherever you want to go Business Communication will help you get there. Easy-to-read practical and up-to-date this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book you will be able to: Incorporate active listening assertive speaking and non-verbal communication techniques into your daily communications. Resolve conflicts effectively. Choose the best words and voice for your audience. Craft persuasive business letters. Avoid common writing mistakes. Plan and lead successful business meetings. Overcome your fears of public speaking. Write winning business proposals. Create a resume that helps you get the job you want. Present yourself professionally in an interview. Wiley Pathways helps you achieve your goals When it comes to learning about business not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief inviting format clear language and focus on core competencies and skills. The books in this series--Business Communication Finance Marketing Business Math and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Table of Contents

Part I: Foundations of Business Communication.

1. Understanding Business Communication.

2. Mastering Communication Skills.

3. Effective Conflict Resolution.

Part II: The Writing Process.

4. Writing for Business Audiences.

5. Writing and Revising Business Communications.

Part III: Letters Memos E-Mail and Other Brief Messages.

6. Managing Memos and E-Mail.

7. Writing Positive Business Letters.

8. Writing Negative Messages.

9. Writing Persuasively.

Part IV: Developing Speaking Skills.

10. Spoken Communication.

11. Giving Speeches and Oral Presentations.

Part V: Reports and Proposals.

12. Writing Business Reports.

13. Writing Business Proposals.

Part VI: Employment Messages.

14. Writing Resumes and Job Letters.

15. Interviewing for Employment.

Appendix A.

Appendix B.

Appendix C.

Glossary.

Index.

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