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Business Communication

Business Communication - 11th edition

ISBN13: 978-0073317090

Cover of Business Communication 11TH 08 (ISBN 978-0073317090)
ISBN13: 978-0073317090
ISBN10: 0073317098
Edition: 11TH 08
Copyright: 2008
Publisher: Richard D. Irwin, Inc.
Published: 2008
International: No

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Business Communication - 11TH 08 edition

ISBN13: 978-0073317090

Raymond V. Lesikar

ISBN13: 978-0073317090
ISBN10: 0073317098
Edition: 11TH 08
Copyright: 2008
Publisher: Richard D. Irwin, Inc.
Published: 2008
International: No
Summary

Business Communication: Making Connections in a Digital World, 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Table of Contents

PART ONE: Introduction

Chapter One: Communication in the Workplace

PART TWO: Fundamentals of Business Writing

Chapter Two: Adaptation and the Selection of Words
Chapter Three: Construction of Clear Sentences and Paragraphs
Chapter Four: Writing for Effect

PART THREE: Basic Patterns of Business Messages

Chapter Five: The Writing Process and an Introduction to Business Messages
Chapter Six: Directness in Good-News and Neutral Messages
Chapter Seven: Indirectness in Bad-News Messages
Chapter Eight: Indirectness in Persuasive Messages
Chapter Nine: Strategies in the Job-Search Process

PART FOUR: Fundamentals of Report Writing

Chapter Ten: Basics of Report Writing
Chapter Eleven: Report Structure: The Shorter Forms
Chapter Twelve: Long, Formal Reports
Chapter Thirteen: Graphics

PART FIVE: Other Forms of Business Communication

Chapter Fourteen: Informal Oral Communication
Chapter Fifteen: Public Speaking and Oral Reporting

PART SIX: Cross-Cultural, Correctness, Technology, Research

Chapter Sixteen: Techniques of Cross-Cultural Communication
Chapter Seventeen: Correctness of Communication
Chapter Eighteen: Technology-Enabled Communication
Chapter Nineteen: Business Research Methods

Appendixes

  • Marketplace
  • From
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