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Business Communication Design

Business Communication Design - 2nd edition

ISBN13: 978-0073223582

Cover of Business Communication Design 2ND 07 (ISBN 978-0073223582)
ISBN13: 978-0073223582
ISBN10: 0073223581
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Edition/Copyright: 2ND 07
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No

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Business Communication Design - 2ND 07 edition

ISBN13: 978-0073223582

Pamela Angell

ISBN13: 978-0073223582
ISBN10: 0073223581
Cover type:
Edition/Copyright: 2ND 07
Publisher: Richard D. Irwin, Inc.

Published: 2007
International: No
Summary

Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term.
The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.

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