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Business Communication : Process and Product

Business Communication : Process and Product - 5th edition

ISBN13: 978-0324223040

ISBN13: 978-0324223040
ISBN10: 0324223048
Cover type: Hardback
Edition/Copyright: 5TH 06
Publisher: South-Western Publishing Co.
Published: 2006
International: No

List price: $301.50

Business Communication : Process and Product - 5TH 06 edition

ISBN13: 978-0324223040

Mary Ellen Guffey

ISBN13: 978-0324223040
ISBN10: 0324223048
Cover type: Hardback
Edition/Copyright: 5TH 06
Publisher: South-Western Publishing Co.

Published: 2006
International: No
Summary

Learn to communicate with confidence--on the job and in your daily life! The best-selling BUSINESS COMMUNICATION: PROCESS & PRODUCT is a time-tested learning system that will help you get the grade your want as you prepare for a rewarding and successful career in business. From e-mail to web-casting, author Mary Ellen Guffey provides strong coverage of communication technology to prepare you for the constant evolution of the digital workplace. Plus, her proven "3-x-3" writing process provides you with a simple plan to help you write more effectively.

Table of Contents

UNIT 1. COMMUNICATION FOUNDATIONS.

1. Communicating at Work.
2. Communicating in Groups and Teams.
3. Listening and Nonverbal Communication.
4. Communicating Across Cultures.

UNIT 2. THE WRITING PROCESS.

5. Writing Process Phase 1: Analyze, Anticipate, Adapt.
6. Writing Process Phase 2: Research, Organize, Compose.
7. Writing Process Phase 3: Revise, Proofread, Evaluate.

UNIT 3. BUSINESS CORRESPONDENCE.

8. Routine E-mail Messages and Memos.
9. Routine Letters and Goodwill Messages.
10. Persuasive and Sales Messages.
11. Negative Messages.

UNIT 4. REPORTS AND PROPOSALS.

12. Preparing to Write Business Reports.
13. Organizing and Writing Typical Business Reports.
14. Proposals and Formal Reports.

UNIT 5. PRESENTATIONS.

15. Speaking Skills.
16. Employment Communication.

Appendix A. Competent Language Usage Essentials.
Appendix B. Guide to Document Formats.
Appendix C. Documentation Formats.
Appendix D. Correction Symbols.