Summary: Learn to communicate with confidence--on the job and in your daily life! The best-selling BUSINESS COMMUNICATION: PROCESS & PRODUCT is a time-tested learning system that will help you get the grade your want as you prepare for a rewarding and successful career in business. From e-mail to web-casting, author Mary Ellen Guffey provides strong coverage of communication technology to prepare you for the constant evolution of the digital workplace. Plus, her proven &q
uot;3-x-3" writing process provides you with a simple plan to help you write more effectively.
Summary: Learn to communicate with confidence--on the job and in your daily life! The best-selling BUSINESS COMMUNICATION: PROCESS & PRODUCT is a time-tested learning system that will help you get the grade your want as you prepare for a rewarding and successful career in business. From e-mail to web-casting, author Mary Ellen Guffey provides strong coverage of communication technology to prepare you for the constant evolution of the digital workplace. Plus, her proven "3-x-3" writing process provides you with a simple plan to help you write more effectively. ...show less
Edition/Copyright:5TH 06 Cover: Hardback Publisher:South-Western Publishing Co. Year Published: 2006 International: No
View Table of Contents
UNIT 1. COMMUNICATION FOUNDATIONS.
1. Communicating at Work. 2. Communicating in Groups and Teams. 3. Listening and Nonverbal Communication. 4. Communicating Across Cultures.
UNIT 2. THE WRITING PROCESS.
5. Writing Process Phase 1: Analyze, Anticipate, Adapt. 6. Writing Process Phase 2: Research, Organize, Compose. 7. Writing Process Phase 3: Revise, Proofread, Evaluate.
UNIT 3. BUSINESS CORRESPONDENCE.
8. Routine E-mail Messages and Memos. 9. Routine Letters and Goodwill Messages. 10. Persuasive and Sales Messages. 11. Negative Messages.
UNIT 4. REPORTS AND PROPOSALS.
12. Preparing to Write Business Reports. 13. Organizing and Writing Typical Business Reports. 14. Proposals and Formal Reports.
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