Summary: BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of rece
nt trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
Summary: BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy. ...show less
Mary Ellen Guffey A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.
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Unit 1: COMMUNICATION FOUNDATIONS. 1. Communicating in Today's Workplace. 2. Developing Team, Listening, and Etiquette Skills. 3. Communicating Across Cultures. Unit 2: THE WRITING PROCESS. 4. Writing Process Phase 1: Analyze, Anticipate, and Adapt. 5. Writing Process Phase 2: Research, Organize, and Compose. 6. Writing Process Phase 3: Revise, Proofread, and Evaluate. Unit 3: BUSINESS CORRESPONDENCE. 7. E-mail Messages and Memos. 8. Positive Letters and Messages. 9. Persuasive and Sales Messages. 10. Negative Messages. Unit 4. REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. Unit 5: EMPLOYMENT COMMUNICATION. 15. Resumes and Cover Messages. 16. Interviewing and Follow-up. Appendix A: Grammar/Mechanics Guide (Competent Language Usage Essentials). Appendix B: Document Format Guide. Appendix C: Documentation Guide. Appendix D: Correction Symbols.
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