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Business Communication : Process and Product (Study Guide)

Business Communication : Process and Product (Study Guide) - 2nd edition

ISBN13: 978-0538845151

Cover of Business Communication : Process and Product (Study Guide) 2ND 97 (ISBN 978-0538845151)
ISBN13: 978-0538845151
ISBN10: 0538845155
Cover type:
Edition: 2ND 97
Copyright: 1997
Publisher: South-Western Publishing Co.
Published: 1997
International: No

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Business Communication : Process and Product (Study Guide) - 2ND 97 edition

ISBN13: 978-0538845151

Mary E. Guffey

ISBN13: 978-0538845151
ISBN10: 0538845155
Cover type:
Edition: 2ND 97
Copyright: 1997
Publisher: South-Western Publishing Co.
Published: 1997
International: No
Summary

Business Communication: Process and Product provides the atmosphere of an exciting real-life business environment for business communication, without sacrificing sound pedagogy. The text takes students inside some of the country's best-run and most respected organizations. More importantly, it balances this exposure with a well-developed, consistently applied process approach to communication. Students learn a process for solving future communication problems, a tangible strategy they can apply in their careers. In addition to a process, the text provides ample products of that process.

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