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Business Communication : Process and Product (Study Guide) - 2nd edition

Business Communication : Process and Product (Study Guide) (ISBN10: 0538845155; ISBN13: 9780538845151)
ISBN13: 978-0538845151
ISBN10: 0538845155

Summary: Business Communication: Process and Product provides the atmosphere of an exciting real-life business environment for business communication, without sacrificing sound pedagogy. The text takes students inside some of the country's best-run and most respected organizations. More importantly, it balances this exposure with a well-developed, consistently applied process approach to communication. Students learn a process for solving future communication problems, a tang ...show moreible strategy they can apply in their careers. In addition to a process, the text provides ample products of that process. ...show less

Edition/Copyright: 2ND 97
Cover: Paperback
Publisher: South-Western Publishing Co.
Year Published: 1997
International: No



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