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Business Communication Today

Business Communication Today - 11th edition

ISBN13: 978-0132539555

Cover of Business Communication Today 11TH 12 (ISBN 978-0132539555)
ISBN13: 978-0132539555
ISBN10: 0132539551

Cover type: Hardback
Edition: 11TH 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No

List price: $240.75

Business Communication Today - 11TH 12 edition

ISBN13: 978-0132539555

Courtland Bovee

ISBN13: 978-0132539555
ISBN10: 0132539551

Cover type: Hardback
Edition: 11TH 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No
Summary
For Business Communication courses in any curriculum. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from last decade-Bovee/Thill provides real-world training for the business world of today and tomorrow. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.

Table of Contents

Table of Contents

Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success through Effective Business Communication Chapter 2: Mastering Interpersonal Communication Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business Messages Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine and Positive Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages

Part 4: Supporting Messages with Quality Information Chapter 11: Finding, Evaluating, and Processing Information Chapter 12: Designing Visual Communication

Part 5: Planning, Writing, and Completing Reports and Proposals Chapter 13: Planning Reports and Proposals Chapter 14: Writing Reports and Proposals Chapter 15: Completing Reports and Proposals

Part 6: Designing and Delivering Oral and Online Presentations Chapter 16: Developing Oral and Online Presentations Chapter 17: Enhancing Presentations with Slides and Other Visuals

Part 7: Writing Employment Messages and Interviewing for Jobs Chapter 18: Building Careers and Writing Résumés Chapter 19: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols