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Instructors from New York City to Singapore have used previous editions of this book in college classrooms, continuing education, corporate training, and vocational education programs since 1976. We detail some of the reasons that this book has been so successful for so long.
To the Student
According to a survey conducted by The Wall Street Journal, 80 percent of United States businesses cited written communication as their employees' biggest skill problem. We have written this book so that
We have incorporated features that we know you care about. These include:
To the Instructor
This new edition has many features that help make your teaching more effective and convenient.
The Clear Organization of this Book
Originally this book was written to create a textbook with a coherent, progressive organization that makes it easy for students to grasp and apply the basics of business communication to many forms of communication--a textbook that avoided the ''grab bag'' form of organization that seemed to say to the reader ''it's all in there..., if you can only find it.''
The first chapter introduces a basic theory of communication and shows students the benefits of studying business communication. It introduces students to some of the ongoing themes that run throughout the book--including ethics in business communication and communication technologies.
The next three chapters present the basics of business communications: attractive appearance, a tone of good will, and clear and complete message.
The rest of the book applies these principles to different types of messages--routine and positive messages; negative, sales and persuasive messages; miscellaneous messages, communication on the internet, employment messages; and finally presentations, reports, and term papers.
We must say: We believe we have written the right book for today's changing basic Business Communication classes and that studying this book will help students get better jobs.
''The more things change, the more they remain the same'' goes the old expression. Since this book was first published over twenty years ago, the forms of business communication have changed dramatically. But the basics of organization and writing have remained the same. So by learning the basics and how they apply to many different forms, students get a solid foundation upon which to face the ever-changing forms of business communication that will emerge.
Features Which Help Students to Learn
This edition has many features that will help students learn business communication. They include:
Up to Date Coverage
The book contains up to date coverage of issues such as ethics and technology.
We are grateful to all those who have helped us with previous editions of this text, especially Hal Balmer, without whom there probably would have been no editions.
Currently, we thank Elizabeth Sugg, our Acquisitions Editor, and Fred Dahl, our Production Editor, for this and the fifth edition. Knowing we always had their direction available made this book, Business Communication with Writing Improvement Exercises, Sixth Edition, possible.
We are grateful to the nameless people of the entire Simon Schuster / Prentice Hall marketing staff. We praise those friends of the classroom, known or unknown to us, the Prentice Hall publishers representatives who help keep classes up to date by putting this and other current texts into the hands of instructors and students.
1. You and Business Communication.
2. Qualities of an Effective Business Communication: Attractive Appearance.
3. Qualities of an Effective Business Communication: Good Will Tone.
4. Qualities of an Effective Business Communication: Clear and Complete Message.
5. The Routine Information, ''Yes'' or Good News Communication; News Releases.
6. The Negative Communication: The ''No'' Message.
7. Sales Letters and Persuasive Claims and Requests.
8. Credit and Collections.
9. Courtesy Messages You Don't Have to Send, But Should.
10. Oral Communications.
11. The Internet and Other Communication Technologies.
12. Healthy Computing.
13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs.
14. Employment Resumes and Application Letters: Miscellaneous Employment Communications.
15. Planning the Business Report or the Term Paper.
16. Writing a Business Report or a Term Paper: Writing Contract Proposals.
Appendix A: Spelling Rules and Spelling Lists.
Appendix B: Punctuation.
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